The Washington Post has an article today that talks about what google is doing as of today:
Google announced Tuesday its plans to integrate data from all its services with your profile for logged-in Google+ users.
She makes this assertion in the early part of the article.
The Internet, nowadays, is overwhelmingly dominated by fora in which you hang out as your actual self. Facebook. Twitter. And now, Google.
Tie actions online to our real identities, and suddenly online activity has real-world consequences.