Brand Identity Matters – Apple to Benifit from MS losses

The thing I love about identity as a perspective to look at the world is that it shows up so often. Apple could double Market share on MS Defections.

Consumers are so distrustful of Microsoft that Apple could double its market share due to defections from the Windows operating system, a report by market analysis firm Forrester Research says.

The remarks come in a report that looks at brand identity and the importance of a company’s brand. The report also studies the effect a company’s brand has on the pricing of its products and the demographics of those that purchase the products.

This article says what I have sensed for a while. This coming back to school and Holiday season could mean big increases in Apple’s market share. For one thing Vista has slipped to January, if you need to do something on Windows, Apples will soon boot that OS so you can do what ever you need to in legacy land.

In the end it is the personal computer – not the corporate machine. People need to be able to get along with and bond with their computers in a personal way. You can do that with a Mac.

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Clarity in Blogging – What do you want from me.

I would like to ask you all a question – What do you want and need out of my blogging? This morning I have been writing relatively short context sensitive posts.

One person has contacted me and tole me that they ‘have no idea what I am talking about’ and there are not enough links to create context. I am at Mix06 – in case that wasn’t obvious. The Microsoft live web conference.

What kind of posts do you like best? What do you want more of? should I wait till the end of the day at a conference and post all at once? What works? Thanks for your feedback.

To comment on this blog you need to create and account on the login screen here and then click on comment.

If it weren’t for flickr…

I am at Mix06 and it seems that I missed a Vegas moment at the show. This relates to my experience this morning I was treated to women serving men cocktails while gambling in the lobby of the conference hotel and my hotel wearing nothing but bathing suits with skirts. Perhaps this was in jest. None the less I still wonder why the need to bring out a woman in such an outfit when there are so few of us actually in the audience and it just reinforces less then ideal objectified frames around around female sexuality.

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Down with Buddy lists….

Mobile Jones

Jazz, an application that provides audio messaging to yet another circle of friends. More invites….more buddy lists….

There were so many identity silos at the etel.

Each phone handset has one for address books –

  • Motorola,
  • Nokia

Telecom Incumbents

  • Orange(france telecom),
  • British Telecom

Cool “apps”

  • YackPack

The Incumbent internet players

  • ebay/Paypal/skype [PESk]
  • Yahoo!
  • Google (using Jabber)
  • Microsoft

Marc on the Open Web

Marc Canter’s AlwaysOn article finally is out. Breaking the Web Wide Open!

For decades, “walled gardens” of proprietary standards and content have been the strategy of dominant players in mainframe computer software, wireless telecommunications services, and the World Wide Web—it was their successful lock-in strategy of keeping their customers theirs. But like it or not, those walls are tumbling down. Open web standards are being adopted so widely, with such value and impact, that the web giants—Amazon, AOL, eBay, Google, Microsoft, and Yahoo—are facing the difficult decision of opening up to what they don’t control.

Identity is the first topic covered and he does a great job summarizing:

Right now, you don’t really control your own online identity. At the core of just about every online piece of software is a membership system. Some systems allow you to browse a site anonymously—but unless you register with the site you can’t do things like search for an article, post a comment, buy something, or review it. The problem is that each and every site has its own membership system. So you constantly have to register with new systems, which cannot share data—even you’d want them to. By establishing a “single sign-on” standard, disparate sites can allow users to freely move from site to site, and let them control the movement of their personal profile data, as well as any other data they’ve created.

Identity 2.0 is all about users controlling their own profile data and becoming their own agents. This way the users themselves, rather than other intermediaries, will profit from their ID info. Once developers start offering single sign-on to their users, and users have trusted places to store their data—which respect the limits and provide access controls over that data, users will be able to access personalized services which will understand and use their personal data.

The Initiatives:
Right now, Identity 2.0 is under construction through various efforts from Microsoft (the “InfoCard” component built into the Vista operating system and its “Identity Metasystem”), Sxip Identity, Identity Commons, Liberty Alliance, LID (NetMesh’s Lightweight ID), and SixApart’s OpenID.

More Movers and Shakers:
Identity Commons and Kaliya Hamlin, Sxip Identity and Dick Hardt, the Identity Gang and Doc Searls, Microsoft’s Kim Cameron, Craig Burton, Phil Windley, and Brad Fitzpatrick, to name a few.

Announcing the Internet Identity Workshop (IIW2005)

There’s been considerable conversation around identity on the Internet, or what some would call grassroots identity. Providing identity services between people, websites, and organizations that may or may not have any kind of formalized relationship is a different problem than providing authentication and authorization services within a single organization. Many have argued that the lack of a credible identity infrastructure will eventually result in the Internet being so overrun with fraud as to make it useless for many interesting uses.

To solve this problem, or pieces of it, companies and individuals have made a variety of architectural and governance proposals. Some of these include:

Myself, Phil Windley, Drummond Reed, and Doc Searls are hosting the Internet Identity Workshop in Berkeley on October 25 and 26th to provide a forum to disucss these and other architectural and governance proposals for Internet-wide identity services and their underlying philosophies. The workshop will comprise a day of presentations on Internet-scale identity architectures followed by a day of structured open space to accommodate the range of topics and issues that will emerge from day one and other issues and identity services that do not fit into the scope of the formal presentations. We’re hoping that adding a little more formality to the conversation will aid in digesting some of the various proposals.
We’re inviting presentations for the first day on the following topics:

  • Problems, issues, politics, and economics or Internet-scale identity systems.
  • Architectures for Internet-scale identity systems
  • Philosophies that drive architectural decisions in these systems (see Kim Cameron’s Laws of Identity for an example of such a philosophy

If you’d like to present on some other topic, drop one of us a line first and we’ll see how it fits in. Prospective presenters will be asked to submit a 250-300 word abstract. We hope to accomodate everyone, but we may end up picking from the abstracts.

I’m excited about this and looking forward to it. I hope we can have a good set of presentations the first day and a solid day of discussion the second. If you’re interested in this sort of thing, I hope to see you there. Please read the full announcement for some other details and register if you’re coming. There is a $75 charge to cover the cost of the venue, administrative expenses, and the cost of snacks and lunch both dats.