If it weren’t for flickr…

I am at Mix06 and it seems that I missed a Vegas moment at the show. This relates to my experience this morning I was treated to women serving men cocktails while gambling in the lobby of the conference hotel and my hotel wearing nothing but bathing suits with skirts. Perhaps this was in jest. None the less I still wonder why the need to bring out a woman in such an outfit when there are so few of us actually in the audience and it just reinforces less then ideal objectified frames around around female sexuality.

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After you confirm who you are, you may log in.

This is the message that I got today when I logged into a new collaborative atlas site Platial.

Thank you, we have sent you an email to confirm you are you. After you confirm who you are, you may log in.

All sending you an e-mail and clicking on a link does is prove that you own that e-mail address.

User-centric services have for UUID’s (universally Unique identifier) linked to real people. I had a conversation with one of the lead technical people on this project and they are in a bit of a bind without being able to access third party identity servers. They don’t want to ask people for their login to Yahoo, MSN, Flickr etc. but services like Mobido do this and (young) people give them to use.

There now doubt in my mind there is a market need for these services.

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Marc, EndUsers CARE!

Marc Canter’s Law #1 has been published.

Canter’s Law #1:
- It is not a bad thing to make everyone happy. It sometimes requires compromises, but at the end of the day – by getting around the format Wars – we all benefit.

- So though we understand that having too many formats may confuse or muddy the waters – it won’t be muddy to the constituents of each format. Most developers will adhere to ONE philosophy and the others – will appreciate support for all.

- See Flickr

No human cares about what format is supported. Only us. Flickr proved that they could be completely format agnostic and provide a compelling experience to all.

Phil’s take on it...

- To make someone happy, you’ve got to support their format. To make everyone happy, you’ve got to support everyone’s formats.

- There are always going to be more formats than you want. Get over it.

All of this is very conciliatory to ‘technologist’s and their preferred file schema’s and file formats. I have no idea what the difference is between ATOM and RSS and RDF and I don’t really care they all work in my Aggreagator in basically the same way.

I am not sure if Marc is referring to ‘making everyone happy’ in the identity space but I believe that he is based on past comments and the assertion that GoingOn will use all the protocols. (DataTao also says they will support them all too)

In Identity land are not just dealing with file formats. We are dealing with user-centric identity. Let me spell it out for you E N D U S E R S and user experience.

You may support in your identity hub all the formats… XRI – i-names | SXIP – guppies | LID – Personal URL | OpenID URL | {how these two fathom that end users will start to login using a URL after inserting some ‘key’ in the back of their blog/site is beyond me}Passel e-mail of choice and on and on…….

Do you not think all this choice confuses END USERS to the point they will not adopt anything until there is one simple easy to understand way this user centric interop identity system works? Remember some of the folks using this system in the not to distant future will be functionally illiterate.

I basically agree with bob’s point.

But, if you focus too much on making some geek happy, the result will NOT be the “Right Thing” from the users’ point of view. Making one or two geeks happy is not the Right Thing if it means compromising on how well users’ needs are addressed. There are many more users than there are geeks. We need to be driven by a drive to service our users’ needs — not by the egos of geeks and coders.

Mary Hodder had this to say about the identity standards discernment and why it was SO key we figure it out inside our community before ‘going live’ and asking sites and users to adopt.

When I tell people about the identity systems being built, they look at me (sort of horrified) like they have absolutely no intention of ever using such a thing, and so i explain the benefits: single sign on, user control over how far the info goes, not having to give an email address in order to sign up for one or another services, which may reveal more info than you want to, and trust and reputation. At that point they are skeptical, but they usually say that if the single sign-on thing were fixed, and if they had total control over where their information went and how far, they ‘might’ use it.

So I mentioned this to the developer of the system I was testing, and he said that he was using his own protocol.. because ‘everyone else was doing it.’ When I asked why, he said ‘because I want to win’ which i really found very disturbing. He said the other protocol makers were all doing the same thing: ‘wanting to win’ and creating systems based upon their own protocols, so that users would not be able to take their identities from one place to the next.

To me this entirely defeats the purpose of the identity gang, and will be incredibly frustrating to users. More so that email, a personal digital identity representation will be a very personal and emotional thing for users, if it is usable all over and they see it as something that represents themselves because they use it to represent themselves. If not, users will say, what is the difference? Why change to an ID based system (insert ID protocol here: sxip, openID, iName, lid, etc) when it can only be used at one company, or with one set of services. It’s the same thing we have now as far as user’s experiences are concerned, with multiple sign ons.

I think competing based on different protocols is ridiculous and will not help anyone, least of all users. And with users frustrated, you will not get adoption that will really make ID service based businesses take off.

I think people will blog about these multiple proprietary protocols, saying that people should hold off or not play, until this gets worked out and the people developing systems create a single protocol that is open and freely movable.

I’m concerned about using our time constructively in the identity gang to create this single protocol so that we are then competing over services and interesting systems. Are we all on the same page here.. or is this developer right that we are all making different protocols (sort of in secret) to compete at that level?

Catalyst: SSO Simple Secure and Open – Dick on Identity .20

Dick – had a 580 slide deck done Lessig Style
This is a summary of his talk:

We found out about Dick’s Identity

We learned a about what Identity is

What I say about me
What other say about me (others trust this)
So,
identity=reputaiton
What others say about you
We learned about Identity Transactions:
Verbal in person (with visual cues)
Talk on phone (loss of visual cues)
Job Application (fill out form)

We learned about data verification using drivers licenses in the real world and how the process reduces Identity Friction.
Identity Transactions are Asymmetrical
There is separation of the acquisition and presentation of credential
The credential is reusable
Trust is social

What is digital identity?

Identity 1.0 Today

Today it is the hassel of filling out the same information again and again.
Basically today authentication is that you get to prove you are an entry in a directory entry. single authority on one credential – not portable – in silo.

Verified digital Identity is not what you give a site today.
e-bay -/-> Craigslist
We have walled gardens

Identity 2.0 is where the user can move it to any site.

Simple and open has a history of winning in new standards look at:

  • networking
  • e-mail
  • web – html

WHAT DOES IT LOOK LIKE?
Identity Credential exchange is transparent transaction that is scalable.

WHO WILL DRIVE THIS?
users? – to many user names and passwords

won’t pay – little influence

enterprise? - partners, contracts, agents

but risky to lead… can’t get there
Identity 1.5

e-government?

maybe

but localized

Banks?

motivated to solve
theoretical trust relationship

Identity Ecosystem will emerge where

users are loosely coupled
share user identity

We are in a new era

Webservices – Flickr, Mappr, SalesForce

Web 2.0 will drive identity 2.0

It will happen on the edge of the Internet (not the edge of the enterprise).

XRI/XDI no web-service apps

SXIP

name/value pairs
DIGS XML

The goal is to mimic photo ID
With Sxip Network

SXIP 1.0 has had a few tire kickers

SXORE Blog comment spam solution

SXIP 2.0 support web services
SXIP ACCESS
SSO – Simple Secure and Open

Jamie Lewis -
Q: So will this go into a STANDARDS PROCESS?
A: We are working on it. We want to get it very close to right then put it into standards body. I like IETF. Our goal is to be open