With the nymwars unfolding (Nym = Pseudonym , Anonymous and other varities on this theme) this video of the Google-Zon story in the year 2014 seems more prescient then ever.
EPIC in this video stands for the Electronic Personalized Information Construct
The computer writes a new story for every user (sound like the Filter Bubble?) everyone contributes and in exchange gets a cut of the revenue...
We stand for the exact oposite vision at the Personal Data Ecosystem Consortium where people have control over their own data and manage the rights to access it and shape things.