I have been evangelizing about user-centric identity on the web 5 years. I talk about the ideas with people constantly explaining and re-explaining different developments in the field, forward looking projects and visionary ideas community members talk about. I watch what I say carefully and I notice when I start thinking and explaining something differently.
The new term that has emerged for me this week is “anchor on the web”... as in Where is your anchor on the web? or People have an anchor on the web – this is there “identity” – the question is do they control (owning a domain name) it or is it controlled by the company that does.
I link this metaphor because it evokes the image of a boat that is you and an anchor that is linking you to somewhere – do you want this to land in a stable place that you have control over? Likely yes – if you anchor to someone else’s ship (have your name in their domain space) you are literally tied to them. Rather then being able to visit them on your own terms and leave if you like.
In my last post I talked about facebook URLs and people getting their own domain name along with the contrast of usability with each. Chris Messina also wrote about facebook URLs and correctly points out that this is a battle over your digital identity.
You are absolutely right. It’s a common problem of domain registrars / hosting providers. They’re too focused on up-selling other services and the secondary market instead of serving the actual internet user. We’re watching the identity community closely with iWantMyName and will definitely provide identity management features in the future. For now, we already made the domain registration process easy and are helping users setting up apps like Gmail, Tumblr, Posterous etc.
Coincidently – today at SemTech the CEO of Nombray presented as part of Chris Saad’s talk about DataPortability. They let you very easily create a website under your own domain name that aggregates your information from around the web. I haven’t paid the $10 yet but I was very impressed with the usability of the sign up process and you can see my the 1/2 working site here.
There is of course Chi.mp too – but some how it feels a bit more like being tied to somewhere then actually owning your own domain (paying for it) and setting up the services under it.
The next level of interoperability and user-empowerment will be the way these systems map/document your online life and how they give you the data in a standard way when you leave their service to go to a different one.
UpDate: Wow and that was Post: 1000 for this blog!