Leafar pinged me this we to point me over to his map of the Virtual Identity 0.2 = Personal Universe = my (omega)

It is a neat little graph with two axes Private <--> Public and Main Activities <--> Entertainment.

In the Private Main Activities is Real Virtual Life 'What I virtually do'.
Moving across the top there is Personal "who I like."
In Public Main Activities is Hobbies 'What I deeply share."
Moving down there is Knowledge "what I know."
In Public Entertainment is Professional "What I really do." (mm...not sure about this designation)
Moving across to the other corner is Reputation "Who I know."
In Entertainment Public is Show "What I quickly share."
Moving up that side is Tastes What I like.
we are back at the first corner In the Private Main Activities is Real Virtual Life 'What I virtually do'.

In the middle is I Am "what I say"

The interesting thing about the tiles is they have many different internet services on them. It actually makes a great case for SSO and profile sharing because there are all these tools and services that I might use in a shared context but that currently don't support a way for me to move information around at all.

Could have called it Identity 2.0 but I am rather binary and we're on the way, still nesting our identities.

He encloses a song I groove to regularly with the quote 'breath and believe'

It's been two years since we start thinking about U.[lik] and we are know ready to be part of the identity puzzle. With our main extra feature : recommendation with affinity; so it will not be just popularity rulin' but attention.