I saw this add at the bottom of I Can Has Cheezburger - (for those of you who don't know it is the 'home' of the LOL (Laugh Out Loud) Cats Genera of internet humor.)

So I clicked on it and found this

Now your child can write to Santa and receive a reply! Print out this personalized letter from Santa. Imagine the excitement when they read just how much Santa knows about them.

All you need to do is fill out the details below (the more information the better the letter) and we will instantly email you a letter from Santa. All you need to do is open the attachments and print using the best quality color you have available. The graphics are great and worthy of high quality color. To get the best results, For Present, please put a sentence to proceed the question "What could it be?" For example "A bike?" or "The doll house you love?"

Looking below the only fields that are required are your e-mail address your child's name and your child's birthday. I suspect this is so they can ping you before your child's next birthday and remind you to buy something.

I just look and wonder at anyone who wants to know my birthday - and giving away my child's birthday. Who knows where the information will go.

Diving into the site I find you can get books printed with your child playing a role in the story. Just in case your kids were not narcissistic enough already.