Stop Designing Products was the name of the presentation by Peter Merholz from Adaptive Path.

I think the content of this talk is really important for us identity folks to think about. This past week I have been thinking about my own reason for being in identity as a field – because I wanted to support people being able to do things they couldn’t do without an identity layer. The core building blocks of the technology are finally here and their diffusion is beginning. So, this has got me thinking about what I would like to see built and how I want to contribute to projects building these things.

Yes after three years in this industry and starting out with a product project needed identity (but it didn’t exist). I do have some visions for products or perhaps more accurately visions of user experience that use identity that would be fun to manifest now that tools exist.

So back to the presentation at hand – Designing Experience.

It began with a sharing of some product development history – of the Kodak Camera and how they had a guiding star – You take the picture we will do the rest.

Triangle

POINT: Experience (cut to the point)
MIDDLE: Features (pile them on)
BASE: Technology (something you couldn’t do before)

Lesson: Start from the Experience

TiVo is an example.

Products are People Too
They Know Who they Are

(They are not trying to be something they are not)

As Designers and Programmers we think like this about products

data (Center)
logic (outside center)
user-interface (outer ring)

Data outward ->

But

They see the user-interface (Magic)
Outside In ->

He referenced Designing from the outside on O’Reilly Radar.

Experience Strategy
(collective shared by many people across many platforms)

You press the button and we do the rest. (Kodak)

Google Calendar – they had a vision…
Carl Sjogreen, Product manager)
Now they are nipping on the heals of Yahoo! Calendar.

Leapfrog potential when Experience Design.

Have a Star to sail ship by.

About Flickr has some good ones that are a filter for all decisions

Deliver on cohesive experience strategy.

THE EXPERIENCE IS THE PRODUCT.

Related posts:

1. Phishing is a problem improved ‘experience’ needed
2. Arrival at etech – Lanyard Mashup and iname postcards
3. The “We” of Identity for “Our Web” (the Social Graph)
4. The more I learn about them the less I trust them
5. Facebook SocialAd’s & Privacy