Thanks for inviting me here to speak with you today.
The purpose of my talk is to share a new possibility for the future regarding users’ personal data that most have not yet explored. It sits between the two extremes of a familiar spectrum.
On one end, “Do not track” using technology and a legal mandate to prevent any data collection.
On the other end, “Business as usual” leaving the door open for ever more “innovative” pervasive and intrusive data collection and cross referencing.
There is a third possibility that aligns with peoples’ privacy needs as well as offering enormous business opportunities.
A nascent but growing industry of personal data storage services is emerging. These strive to allow individuals to collect their own personal data to manage it and then give permissioned access to their digital footprint to the business and services they choose—businesses they trust to provide better customization, more relevant search results, and real value for the user from their data.
With other leading industry thinkers, I have come to believe that there is more money to be made in an ecosystem that allows users to determine which businesses have access to what data,and under what terms and conditions, than there is under present more diffused, scattershot, and unethical collection systems. Today I will articulate the broad outlines of this emerging “personal data ecosystem” and talk about developments in the industry.
Those of you who know me will find it unusual for me to have such a keen focus on making money on user data and emerging business models.
I am, after all, known as the “Identity Woman – Saving the World with User-Centric Identity”. Since first learning about issues around identity technologies online in 2003, I have been an end user advocate and industry catalyst.