The thing I love about identity as a perspective to look at the world is that it shows up so often. Apple could double Market share on MS Defections.

Consumers are so distrustful of Microsoft that Apple could double its market share due to defections from the Windows operating system, a report by market analysis firm Forrester Research says.

The remarks come in a report that looks at brand identity and the importance of a company's brand. The report also studies the effect a company's brand has on the pricing of its products and the demographics of those that purchase the products.

This article says what I have sensed for a while. This coming back to school and Holiday season could mean big increases in Apple's market share. For one thing Vista has slipped to January, if you need to do something on Windows, Apples will soon boot that OS so you can do what ever you need to in legacy land.

In the end it is the personal computer - not the corporate machine. People need to be able to get along with and bond with their computers in a personal way. You can do that with a Mac.

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